Chris Copeland
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TheMediaBriefing's end of year quiz 2010: Chris Copeland, CEO of GroupM Search, the Americas
Good: Brands are fully starting to realize the potential of digital and are open to getting in the game with mobile, social and retargeting. Specific to search, we see brands more open to expanding budgets beyond the down-funnel producing terms when they have a good value model to measure against for those investments.
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GroupM Search CEO Chris Copeland on understanding relevance in digital advertising
What is relevancy? It changes depending on a consumer's situation and that something digital advertisers should understand better, according to Chris Copeland...
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