Digital Media Strategies 2013 Speaker Profiles: La Place Media's Fabien Magalon

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Jasper Jackson, TheMediaBriefing Experts' Blog, Consumer Media, Newspapers

this is part of a new series profiling the speakers at Digital Media Strategies 2013 on 19/20 February.

Fabien Magalon is MD of La Place Media, a new collaborative initiative to combine online publishers’ efforts in online advertising and data.

He has over ten years’ experience in online advertising and began his career, working for the UK subsidiary of the US advertising company Advertising.com, TradeDoubler France and theDRIVEpm advertising network (now part of Microsoft Media Network).

In 2008 he took over as head of the EMEA Region for the Microsoft Media Network business unit. In 2010, Fabien became Publisher Development Director at Rubicon Project in France.

La Place Media (read more about it here) helps small and medium-sized publishers pool their audiences and inventory, allowing them to attract ad buyers increasingly looking to run large-scale targeted campaigns using automated technology such as real-time bidding.

The consortium claims a combined audience of 28 million unique visitors across 80 sites from French publications including Paris Match, LeFigaro and Psychologies, and serves more than four billion impressions each month.

Pooling audiences also allows the partners to share data on users, building up a better picture of demographics and behaviour that adds value to their inventory. As Magalon says, the collaborative approach provides "collective scale, reach and data".

Magalon believes there is little stopping UK publishers following suit, though animosity between UK media companies and competition rules could present hurdles.

Fabien is just one of the leading figures from the UK, European and US publishing sectors who will be speaking at the Digital Media Strategies 2013 event on 19 and 20 February at the Westminster Bridge Park Plaza. You can get early bird tickets, available only until January 25, here.

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