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The digital revolution by numbers: 17 stats that will shape the future of your media business

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Brazil, India, Japan, Jasper Jackson, Ofcom, PricewaterhouseCoopers, Republic of China, TheMediaBriefing Experts' Blog, United Kingdom, United States of America, Facebook, Google, Reed Business Information, UBM, YouTube, Advertising, B2B Media, Consumer Media, Digital Media, Finance and Deals


Planning for the future is a difficult business at the best of times - but in the media business changing consumer habits, new technology and rapidly evolving markets make it especially challenging.

IT can be difficult to pick out the things that should inform what your business is doing, so we decided to roundup some of the most important stats you need to be aware of. If you're not familiar with many of these facts, we recommend you read this sitting down...

Web behaviour

-- Video is huge: By 2016 six million years of video will cross the internet every month (Cisco).

-- YouTube is the most popular website for 2 to-24-year-olds in the UK (Ofcom).

-- 75 percent of UK internet users visit a new site each week - up from 64 percent in 2007 (Ofcom).

-- 14 percent of UK adults say that they use local community websites at least once a month. 22 percent of adults aged between 25-34 use them (Ofcom).

-- Print media will go from taking up seven percent of the average UK adult’s time in 2005 to three percent in 2015 (TheMediaBriefing).

Publishing

-- Newspapers are shrinking: print circulation has fallen at an average of 3.08 percent every six months for the last five years - at that rate by 2017 newspaper circulation will have fallen 45 percent in a decade by 2017 (TheMediaBriefing).

-- Total employment in the US newspaper industry fell 40 percent from 414,000 people, to 246,020 people in the decade between 2001 and 2011 (MediaPost).

-- B2B media is changing: Data services made up 19.2 percent of UBM's total revenues, and are expected to account for 37 percent of Reed Business Information's revenues this year (UBM andTheMediaBriefing).

-- Just 18.8 percent of board members at 23 of the UK's biggest media companies are women - and four boards have no women on them at all (TheMediaBriefing).

Advertising

-- Eastern promise: China will overtake Japan to become the second largest online ad market in the world next year and will be worth $20 billion by 2014 PwC.

-- Google and Facebook control almost 30 percent of the US ad market - with Google on top with 15.4 percent of the total $14.98 billion display ad market in the US, compared to 14.4 for Facebook (eMarketer).

-- Global ad spending through real-time bidding rose 237 percent between 2010 and 2011 and will grow at an average rate of 59 percent a year to be worth $13.9 billion by 2016 (IDC/Pubmatic).

-- Mobile ad spend across China, Brazil and India will grow six fold by 2016 to be worth $6 billion, around double spending in the US (Yankee Group via MediaPost).

-- Ad spending in Western Europe will fall 0.7 percent this year but will be up 3.4 percent in the UK (Group M).

Devices

-- Smartphone penetration in the UK will hit 80 percent by 2016, up from 51 percent this year (Adsmobi and mobileSQUARED).

-- Tablet ownership in the UK rose five-fold between 2011 and 2012 - from 2 percent to 11 percent by Q1 this year (Ofcom).

-- Apple accounts for 77 percent of the mobile industry's profits from 43 percent of revenues and just 6 percent of devices sold (Tavis McCourt via AllThingsD).

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