If you managed to make it down to Digital Media Strategies 2013 this week, we hope you came away wiser, more informed and ready to apply new knowledge to your media business. If you didn't make it, well, we're sorry you missed out.
There were a total of more than 2,300 tweets sent carrying the #DMS13 hashtag over the two days, and below is a roundup of some of the best from day one.
[<a href="//storify.com/JaspJackson/digital-media-strategies-in-tweets" target="_blank">View the story "Digital Media Strategies 2013 Day One in tweets and pictures (#DMS13)" on Storify</a>]<h1>Digital Media Strategies 2013 Day One in tweets and pictures (#DMS13)</h1><h2>TheMediaBriefing held it's biggest and best conference to date on February 19th and 20th at the Westminster Park Plaza Hotel in London.</h2><p>Storified by <a href="http://storify.com/JaspJackson">Jasper Jackson</a>&middot; Thu, Feb 21 2013 08:24:40</p><div>Hopefully some tips on lifting the fog around digital media business models today as well at #DMS13 http://pic.twitter.com/zhZ1WiuZRaju Narisetti</div><div>Looking forward to getting stocked up on inspiration at #DMS13 - should be an insightful couple of days.Pete Martin</div><div>As the conference was preparing to kick off - we got the debate going early with this deliberately provocative question.....</div><div>Our twitter poll for today: &quot;What's more important for the future of professional media? Advertising income or user payments?&quot; #DMS13TheMediaBriefing.com</div><div>Not sitting on the fence! RT @austinjohn2: #DMS13 #poll long term loyal subscriber income far more valueTheMediaBriefing.com</div><div>RT @nickfallon: #DMS13 Both advertising and reader payments - but in different proportionsTheMediaBriefing.com</div><div>A lot of people will say both - which is fine! RT @specmediashow: Publishers need user rev and ad rev to thrive #dms13TheMediaBriefing.com</div><div>@nuno_macedo: User payments #DMS13Nuno Macedo</div><div>RT @louisecwhite: Ç½ƒ_ª_@mediabrief: RT @AshleyFriedlein: @mediabrief User payments gets my vote.#DMS13Ç½ƒ_ª¶ mine tooJulian Sambles</div><div>WPP Digital CEO Mark Read opened the conference with a sobering keynote laying out the future of advertising</div><div>Mark Read, CEO of WPP Digital responsible for 32% of WPP #dms13 &quot;print publishers in the room, I'm not going to say much to cheer you up&quot;Louise White</div><div>.@readmark &quot;world of threats &amp; apportunities, if you don't take advantage of the opportunities they become threats.&quot; #DMS13TheMediaBriefing.com</div><div>In next 5 years @WPP would like to be known more as a Data, Marketing &amp; Technology company than an advertising services co @readmark #DMS13Raju Narisetti</div><div>#dms13 what drives WPP is china and the Internet. China will be second largest market. WPP employs 12k people in China and 11k in UkNeil Thackray</div><div>Screens will dominate ad spend - TV + screens @readmark #DMS13Rory Brown</div><div>RT @neilthackray: #dms13 Screens and digital amount to 70 percent of ads by 2017 but print falls from 25 percent to 18 percent in five years timeJon Mundy</div><div>It Will be a software not hardware driven world #dms13Julian Sambles</div><div>2017 ads forcast from WPP CEO #dms13 // http://pic.twitter.com/CPG8kcWPVladimir Petkov</div><div>B2B print spend to drop by 12.1% in 2013 #DMS13Anthony Pratt</div><div>#dms13. Mobile accelerates fragmentation. Meaningful ad revenues will be hard to find. mass (mail online) will be ad funded.Neil Thackray</div><div>For publishers WPPs view is that you have to either be a mass audience ad supported business or niche and premium subs funded. #DMS13Rory Brown</div><div>.@readmark: Net-a-Porter - are you looking at an ecommerce site or magazine? What Vogue could have been if thought of 10 years ago. #DMS13TheMediaBriefing.com</div><div>All interactions on the web leave a data trail. WPP's job is to analyse the data trail and target based on that info. #DMS13Rory Brown</div><div>The Luma slide! No event is complete without it #DMS13 http://pic.twitter.com/sWt0bVHaPatrick Smith</div><div>.@readmark: Growth of new gatekeepers- Google Apple etc trying to verticalise internet. Everyone has to have strat to deal with them. #DMS13TheMediaBriefing.com</div><div>Mark Read of WPP lists 5 key things for publishers to look out for #DMS13 http://pic.twitter.com/0IC3qcPdRory Brown</div><div>Possible (WPP agency) building a practice to help advertisers use LinkedIn as a marketing vehicle #DMS13Rory Brown</div><div>RT @louisecwhite: #dms13 WPP thinks biggest issue pubs have created for themselves is not having a single tech stack...it's a messPatrick Smith</div><div>REad was followed by Enders Analysis COO Douglas McCabe who shared his insight into the direction media markets are headed.&nbsp;</div><div>Enders' Douglas McCabe kicks off with a slide showing 2011 weekly household spend #DMS13 http://pic.twitter.com/ecEGpFRATheMediaBriefing.com</div><div>#DMS13 &quot;average household has Ç_¶œ500 of free spend and Ç_¶œ22.50 of this spent on media/telecom consumption&quot;Austin John</div><div>Douglas McCabe (@DouglasMcCabe) of Enders talks about how robust TV markets have been. A growth area of media consumption #DMS13Rory Brown</div><div>#dms13 slide from Enders on relative success (or otherwise) of % of revs that are digital across newspapers http://pic.twitter.com/GVRCaK1ELouise White</div><div>#dms13 FT business has half income from digital. Guardian 20% and regionals all sub 15 percentNeil Thackray</div><div>Convergence and fragmentation in media #DMS13 http://pic.twitter.com/FsuqYmIURory Brown</div><div>Convergence and fragmentation of fashion retail and magazine websites #DMS13 http://pic.twitter.com/QxbqC6ZrRory Brown</div><div>I think the thing we can all take from this is that itÇ½ƒ_ªƒ_½s a good time to be a fashion journalist. #DMS13Jon Mundy</div><div>Douglas McCabe: &quot;I don't think for a second this is a death of print story&quot; - but how does it move from centre of biz model? #dms13TheMediaBriefing.com</div><div>#dms13 and this is why print is dead/challenged/screwed from Enders http://pic.twitter.com/txlcmS5pLouise White</div><div>RT @mediabrief: Really interesting slide setting out the opportunities for publishers from McCabe #DMS13 http://pic.twitter.com/nDbqVwggIan Robins</div><div>ARPU should be understood and at the heart of the business #dms13Julian Sambles</div><div>#dms13 Enders say not enough publishers invest in in the right tech stack and digital teams as a stand alone not the answerLouise White</div><div>The scene firmly set, we moved on to two case studies on media monetisation. The first featured Econsultancy's Ashley Freidlein.&nbsp;</div><div>To be successful in online advertising @AshleyFriedlein #DMS13 http://pic.twitter.com/CjSzDeKcRory Brown</div><div>#dms13 @AshleyFriedlein says you can get people to pay lots of money for conferences in Austrailia. I vote we do an event there.Louise White</div><div>#dms13 @AshleyFriedlein SEO, PPC and email more important than shiny new things....Julian Sambles</div><div>#DMS13 @AshleyFriedlein data doesn't have to be big, but must be actionableCarolyn Morgan</div><div>Be customer obsessed, start with the customer and work backwards. Ashley Friedlein, CEO, Econsultancy. #DMS13Flume</div><div>Interesting slide on difference between traditional and digital businesses by @AshleyFriedlein #DMS13 http://pic.twitter.com/uoo2VnArRory Brown</div><div>RT @louisecwhite #dms13 in a nutshell, this is how you are successful in digital. Agree. Looks simple doesn't it... http://pic.twitter.com/ohR583XKChristine Abi Assi</div><div>RT @mediabrief: @AshleyFriedlein on online economics: 30k visits a day, x 0.1% conversion rate x 365 days a year = Ç_¶œ4.38m profit! #DMS13Julian Sambles</div><div>Next up was Future Publishing CEO Mark Wood to talk about digital editions and where the company sees new sources of revenue.&nbsp;</div><div>#dms13 Tablets are Paywalls 2.0 says Mark WoodLouise White</div><div>Mark Wood, CEO, Future: 'Our aim to become predominantly digital business at great speed' https://docs.google.com/document/d/15fGLN5QJh-0xT4NNLjBc9uXIA_dFcqYzR7uTSoExS-U/edit?usp=sharing #dms13SarahMarshall3</div><div>Mark Wood of Future says his company has sold more than 3m copies via Apple Newsstand - that's a huge figure #DMS13TheMediaBriefing.com</div><div>#dms13 3million tablet copies sold with 80% non uk. 65% are subs, and 60 % of those are renewed. Says future. That's much lower than print.Neil Thackray</div><div>Mark Wood of Future up at #DMS13 . He's excited about tablets and shows pic of cyclists who also traditionally have enjoyed a tablet or twoAndy Oakes</div><div>Future has 180k tablet subscribers and 6.4m 'push' customers who they can market to #DMS13Rory Brown</div><div>#dms13 the Future paid content story in stats. Helping them &quot;escape from our portfolio&quot; http://pic.twitter.com/ZPn0kg3ZLouise White</div><div>Mark Wood, CEO of Future Publishing, says 7pm-10pm is peak tablet time... great news for those in the leisure content business #dms13Stu Goulden</div><div>60 titles on the Future tablet platform that Future don't publish incl. Jamie Oliver's mag and AutoTrader Ignition #dms13Rory Brown</div><div>Wood on the Football Weekly magazine, in partnership with PA - bringing tablet expertise to someone else content #DMS13TheMediaBriefing.com</div><div>Wood: Contintuing to push .com online portals as well as tablet apps - data trading and ecommerce big challenges #DMS13TheMediaBriefing.com</div><div>Big challenge and opportunity for Future is now in e-commerce says Mark Wood #DMS13Rory Brown</div><div>Future is rapidly developing online video. Mark Wood says he thinks it's producing more video than any other UK online publisher. #dms13SarahMarshall3</div><div>Mark Wood showing the work they do in experiential events for Hyundai leveraging gaming audience at Comicon with Walking Dead #DMS13 &lt;niceRory Brown</div><div>'We've ended up doing Zombie videos. Hey, why not?' - Mark Wood, CEO at Future Plc #dms13Clock</div><div>#DMS13 diversifying revenues, leveraging creativity = creating a zombie proof car :)Austin John</div><div>Mark Wood: &quot;I have been called the cheese-eating surrender monkey of the publishing world for agreeing to Apple's 30% share&quot; #DMS13TheMediaBriefing.com</div><div>RT @MoraySouter: #dms13 refreshing from Mark Wood &quot;apple invented the tablet market so I don't mind giving them 30%&quot;.Benedict Evans</div><div>Following Freidlein and Wood, Wall Street Journal Digital Network managing editor Raju Narisetti took the stage to tell TheMediaBriefing Editor Patrick Smith about how digital is shaking up working practices in newsrooms.&nbsp;</div><div>Raju Narisetti talks about new language versions of WSJ across multiple markets #DMS13Rory Brown</div><div>Raju Narisetti from The Wall Street Journal live on stage with Patrick Smith frm TMB #DMS13 http://vine.co/v/b6MgDeUXPewDelia </div><div>.@rajunarisetti WSJ has print circulation of 2.3m - rise from 1.8m in 5 yrs, and 60m unique users a month across the digital network #dms13SarahMarshall3</div><div>#dms13 tech is a hellhole or a partner. Great content no longer enough.its about intersection of content and tech.Neil Thackray</div><div>Having great content is not enough - the experience of consuming content is the differentiator for WSJ #DMS13 that's what brings people backRory Brown</div><div>Raju Narisetti: embrace your CTO and CIO #dms13Vladimir Petkov</div><div>Reality of WSJ business is that revenue is going to shrink for a while. Newsroom is biggest expense so have to trim. #DMS13Rory Brown</div><div>#DMS13 newsroom at washington post decreased over 3 years but new roles emerged - Mobil editors etcAustin John</div><div>Biggest worry that @rajunarisetti has is that they are moving too slowly. The print centric prism fears change and moves slowly #DMS13Rory Brown</div><div>#dms13 at Washington Post lost 200 journalists but created 100 digital roles. Still things pace of change is too slow.Louise White</div><div>Ç½ƒ_ª_We need to think of newsrooms as being in a permanent beta stage,Ç½ƒ_ª¶ says @rajunarisetti #dms13SarahMarshall3</div><div>#DMS13 WSJ has never given its content away for free paywall tide turning in USAmanda Weaver</div><div>1/3 of WSJ readers get the experience on between a 3&quot; and 7&quot; device (not a euphemism) #DMS13Rory Brown</div><div>Adam Smallman asks @rajunarisetti if he ever anticipates a day when WSJ stops printing - he says no but it will decline in importance #DMS13Rory Brown</div><div>#dms13. Anyone who says print is going to grow is lying. @rajunarisettiNeil Thackray</div><div>RT @SarahMarshall3: 32% of WSJ traffic from mobile, says @rajunarisetti #dms13Neil Thackray</div><div>#DMS13 &quot;would rather be at a company taking big bets...you have to make mistakes to learn and do well&quot;Austin John</div><div>WSJ's Narisetti on The Daily: News Corp tend to make a lot of big bets. If your don't make any mistakes you won't do well. #DMS13TheMediaBriefing.com</div><div>Some lessons are more expensive than others says @rajunarisetti - remember MySpace? #DMS13Rory Brown</div><div>WSJ's Narisetti on News Corp split: Two ways of looking at it - you'll miss the entertainment part, or you'll be more focussed. #DMS13TheMediaBriefing.com</div><div>WSJ's Narisetti: Personalisation has a lot of value, we are doing fair amount. But there's only small no who want more than a little. #DMS13TheMediaBriefing.com</div><div>Newsrooms should be embedded with software developers to create great digital reader experiences, says @rajunarisetti #dms13edwardroussel</div><div>The final session of the morning&nbsp;saw PwC's Sam Tomlinson talking about audience, accompanied by two publishers who use PwC to help them develop sophisticated reader measurements - The Financial Times and&nbsp;Centaur.&nbsp;</div><div>Ç½ƒ_ª_evrything in media must be user centric @louisecwhite: #dms13 Sam from PWC says it's people you should measure, not the platformÇ½ƒ_ª¶Neil Thackray</div><div>Sam Tomlinson from pwc talking about importance of multi platform audience measurement. value lies in overlap between platforms #DMS13Jon Mundy</div><div>#DMS13 Not all eyeballs are equal...who's properly engaged? A metric advertisers needAustin John</div><div>#dms13 if we can't prove the value of engagement then ad rates will bottom feed on our business until we are bust.Neil Thackray</div><div>#dms13 for a while the meaning pursuit of traffic was even the FT strategy not so long ago. Now they do multi channel engagement. What next?Louise White</div><div>#DMS13 Allistair Smith (FT) Average Daily Global Audience (adga) a new way of looking at the ft audienceAustin John</div><div>Breakdown of #FT print &amp; digital readership #dms13 http://pic.twitter.com/uXASjJEiBecky Slack</div><div>Sarah Gilchrist of Centaur - &quot;advertising is being replaced by (measurable) marketing&quot; #DMS13Paul Joyce</div><div>The conference then split for some&nbsp;riveting round table discussions followed by a quick bite to eat. Post-lunch, there were two streams to choose from. In the main hall was a discussion on gated access models featuring&nbsp;Phil Clark, digital and audience director at&nbsp;UBM Built Environment,&nbsp;Reehan Sheikh, CEO at paywall tech firm&nbsp;Evolok and&nbsp;Nat Knight,&nbsp;group publishing director at Incisive Media's Risk, and Bronwen Auret&nbsp;BDFM....</div><div>#dms13 in the paywalls session with CEO of Evolock talking about how to monestise content. I bet the answer is make people pay for it.Louise White</div><div>BDFM sell out of their online inventory 9 out of 12 months of the year - all at premium rates #DMS13Rory Brown</div><div>Always interesting to hear from non Euro /US based publishers. Very different set of challenges at work #DMS13Rory Brown</div><div>#dms13 10 free articles, register for more, gate at 30 when payment required. (how to control if user flushes cookies I wonder? #evolokNeil Thackray</div><div>Business Day audience in South Africa has an 'audience that is moving faster than they can keep up. Hard for an &quot;inky dinosaur&quot; #DMS13Rory Brown</div><div>BDFM shamelessly copy the FT's gated model (biz part owned by Pearson) #DMS13 http://pic.twitter.com/ubgg8JVsRory Brown</div><div>RT @louisecwhite: #dms13 @Zerochamp and @natknight now up on the panel about how to monetize content. UBM gone from free to paid, Incisive mostly paid.Neil Thackray</div><div>#dms13 @natnight charges more for digital ads cpm than print ads on http://risk.net. The power of engaged specialist audiencesNeil Thackray</div><div>Interesting conversation re pay walls at #dms13. Lots of food for thought. Expect more publishers to move to this format.Becky Slack</div><div>Pricing the pay wall is important. Don't price too low: &quot;people saw it as cheap option so didn't put any value on it&quot; #dms13Becky Slack</div><div>Why is customer service and fulfilment so hard in digital publishing? Everyone expects an Amazon / Apple experience. #DMS13Rory Brown</div><div>#dms13 paid subs have high expectations of user experience, compare to amazon or appleCarolyn Morgan</div><div>BDFM have 4 developers in the business. They could never run these projects in house and use the Evolok system #DMS13Rory Brown</div><div>#dms13 very good point &quot;where did you hear about Micheal Jackson's death?&quot; &quot;Where did you validate it?&quot;Louise White</div><div>Should digital versions be cheaper than print? Not necessarily as digital versions tend to offer more functionality #dms13Becky Slack</div><div>...meanwhile in the other room,&nbsp;</div><div>David McMurtie from Google now talking about new advertising revenue streams at #DMS13Nils Moeller</div><div>Chairing the Digital Advertising session at #dms13 - @davidmcmurtrie kicks off with some mega stats on the Super Bowl ...Patrick Smith</div><div>... Such as 66m YouTube views of TV ads related to the game #DMS13Patrick Smith</div><div>@davidmcmurtrie making the case for google+. It doesn't have the traction of other platforms but the functionality is incredible #DMS13Patrick Smith</div><div>@davidmcmurtrie: display ads is a Ç_¶œ1bn business in the UK but 28% of an advertiser's spend can go on overheads / admin #dms13Patrick Smith</div><div>@davidmcmurtrie: 53% of sales volume falls outside brands' demographic target. Who sees your ads? Don't know! #DMS13Patrick Smith</div><div>Good question from the google guy at #DMS13: does RTB favour buying by audience rather than content?Jon Mundy</div><div>The answer, by the way, is yes. #DMS13Jon Mundy</div><div>&quot;Strange that publishers don't want to take the step into programmatic selling&quot; says Google's @davidmcmurtrie #dms13Nick Creed</div><div>Brett, Future: Lots of advertisers making v quick decisions, no way this would happen outside of RTB, 100% incremental revs #DMS13Ron Nussey</div><div>Panel at #DMS13 predicts that in 3 years 40-50% of UK media to be traded through RTBRon Nussey</div><div>The conference then reunited to hear Nick Gee of Trader Media talk about Autotrader's wholehearted shift to mobile.&nbsp;</div><div>Nick Gee from Trader Media Group (Auto Trader parent company) is up now - a publisher that makes serious Ç_¶œ from mobile #DMS13TheMediaBriefing.com</div><div>Mobile no longer standalone but now 'front and centre' of the AutoTrader business model #DMS13Rory Brown</div><div>#dms13 Nick Gee from Trader Media now on 5 examples of making money via mobile. They know a thing or two (or 5) about itLouise White</div><div>#dms13 nick gee of auto trader. 11m uniques a month on web . 4 m on mobile up from v little in 2010. Mobile not cannibalising web audienceNeil Thackray</div><div>Mobile enhances web visits to AutoTrader and growing massively fast #DMS13 http://pic.twitter.com/vc9kiO87Rory Brown</div><div>Mobile and tablet now make up 48% of device usage - up from 32% just 12 mths ago #dms13Nick Creed</div><div>Nick Gee from Trader Media: Mobile now 33 percent, up from 25 percent year ago. Desktop 52 percent and 15 percent tablet. #DMS13TheMediaBriefing.com</div><div>AutoTrader have enhanced their service to include new cars. Also searches sync across multiple platforms #DMS13Rory Brown</div><div>Social sharing heavily built into AutoTrader platforms and involving mobile to point of purchase - tools to enter number plate etc. #DMS13Rory Brown</div><div>Tools built into mobile app for pricing decisions - used by 2,500 dealers to price cars on site #DMS13Rory Brown</div><div>#dms13 so for media owners we must be ahead of the user curve not behind it. That's the lesson for me of last 15 years.Neil Thackray</div><div>Nick Gee: &quot;We've still got customers who don't get mobileÇ½ƒ_ª¶Ý but we've still got some customers who say 'I don't get the internet'&quot; #DMS13TheMediaBriefing.com</div><div>Nick Gee says the tablet magazine they launched on the Future publishing system is paid for by consumers. V. Different experience #DMS13Rory Brown</div><div>New premium service to be launched for AutoTrader within weeks. Has price checker, matching system and new listings #DMS13Rory Brown</div><div>#dms13 &quot;yes, Andriod sells a lots of handsets, but users don't use their handsets like IPhone users&quot; for autotrader mobile is about AppleLouise White</div><div>Gee was followed by Emma Fulton from News International who had lots of stats about mobile and tablet access to The Sun and The Times.&nbsp;</div><div>84% of page views for The Times on tablet 11% for The Sun #DMS13Rory Brown</div><div>#dms13 &quot;iOS users are more engaged than Android users&quot;Ian Robins</div><div>London Times mobile users: 87% iOS v 2% Android #dms13Nick Creed</div><div>RT @austinjohn2: #DMS13 iOS users are more engaged than android within News International products, also definite traffic peaks from mobile morning/eveningLouise White</div><div>Emma Fulton: customers who come directly to Times sites/apps are more engaged than ones who come via iTunes #DMS13TheMediaBriefing.com</div><div>#dms13 NI sell mobile/tablet bundles so can sell direct to customers. Directs are 36% more engaged than ones coming via app storeLouise White</div><div>iPhone media feasting: iOS users read 5x more articles, view 2x pages per visit, and watch 3x videos than Android (The Sun) #dms13Stu Goulden</div><div>#dms13 I admire what The Times have done.Louise White</div><div>RT @RoryBrown: Very impressive presentation from Emma Fulton of News International - really informative and slick #DMS13Pete Martin</div><div>#DMS13 thereÇ½ƒ_ªƒ_½s no doubt that News Int have done a great job with The Times, but The Sun online is a huge missed opportunity - see MailOnlineJon Mundy</div><div>Closing day one we had Nick Blunden, head of global and digital at The Economist.</div><div>Economist took 160 years to get from birth to 1m subscribers. To get to 1.5m took 9 more. Digital played a key role. #DMS13Rory Brown</div><div>#DMS13 Nick Blunden, the Economist up now. &quot;Luck and being in the right place at the right time has played a significant part&quot;Austin John</div><div>Economist have benefitted from 'mass intelligence' we are smartening up rather than dumbing down says @nickblunden #DMS13Rory Brown</div><div>#dms13 great image for 'mass intelligence' from The Economist http://pic.twitter.com/Ea52ZgEXCath Willcox</div><div>The Internet has made the intelligent analysis more rather than less valuable says Economist's @nickblunden #DMS13Rory Brown</div><div>No-one comes to the Economist for breaking news but to put that breaking news into context @nickblunden #DMS13Rory Brown</div><div>#dms13 lean back, immersive, finishable and ritualistic. The app experience of the EconomistLouise White</div><div>Nick Blunden, chief digital publisher of Economist, says &quot;Paywalls are fundamentally a matter of economics not ideology.&quot; #dms13Mr Anderson</div><div>Economist decided to unbundle their subscription offering: print, digital and combined. Has allowed them to charge more for bundle #DMS13Rory Brown</div><div>#dms13 Economist taking the opposite approach to bundles. Now have 3 with new base what the old 2 bundle was. 50% chose top bundle.Louise White</div><div>Print only $127. Digital only $127. Combined $165. 50% choose the bundle - an uplift of 50% for the Economist #DMS13Rory Brown</div><div>75% of Economist's audience in the US include print even though they don't have to #DMS13Rory Brown</div><div>Apps contain an audio version of every Economist article and has been extremely popular - consume content in car and even swimming #DMS13Rory Brown</div><div>For more on Economist's audio offering, which @nickblunden is now discussing, see: http://www.journalism.co.uk/news/the-economist-how-audio-editions-and-podcasts-are-created/s2/a551030/ #dms13SarahMarshall3</div><div>The biggest opportunity for the Economist is to stop thinking of ourselves as a newspaper. Great stuff from @nickblunden #DMS13Rory Brown</div><div>MT @RoryBrown: Emergence of native advertising blurring lines btwn editorial/ads but can't come at the expense of trust at Economist #DMS13Rick Anderson</div><div>Closing words from The Economist's @nickblunden's keynote at #dms13 = 'Digital is as full as opportunities as it is as challengesÇ½ƒ_ªƒ_½SarahMarshall3</div><div>And that was it for the first half of Digital Media Strategies. We'll be rounding up the second day tomorrow.&nbsp;</div>