CinemaNow or never: Rovi puts its digital movie store up for sale

After having spent $720M on it two years ago, Rovi announced Thursday that it intends to sell its digital video platform dubbed the Rovi Entertainment Store, which was formerly known as CinemaNow. The company said that it has retained GCA Savvian Advisorsto facilitate the sale. It didn’t disclose all the assets to be included in the sale, but a spokesperson confirmed that it wants to hold on t...
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Summary

After having spent $720M on it two years ago, Rovi announced Thursday that it intends to sell its digital video platform dubbed the Rovi Entertainment Store, which was formerly known as CinemaNow.

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