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Freemium app revenue growth leaves premium in the dust
The mobile app world took to the freemium model with a passion last year, as revenue from freemium iOS apps eclipsed 50 percent mark in the US about a year ago. But in the last year, the momentum behind freemium apps has only grown stronger, according to new data from app analytics firm App Annie.
App Annie Intelligence, which tracks more than 700,000 apps, found that global revenues for freemiu...
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Summary
The mobile app world took to the freemium model with a passion last year, as revenue from freemium iOS apps eclipsed 50 percent mark in the US about a year ago. But in the last year, the momentum behind freemium apps has only grown stronger, according to new data from app analytics firm App Annie.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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