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Advertising: Campaign Tries to Help Defuse Bullying
The “Be More Than a Bystander” campaign, orchestrated by the nonprofit Advertising Council, underscores the problem with a series of television, print and online ads and a Web site promoting the idea that if witnesses know what to do, they can take various steps, such as moving the victim away from the situation or reporting the treatment to an adult, to defuse the bullying.
“Paren...
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Summary
The “Be More Than a Bystander” campaign, orchestrated by the nonprofit Advertising Council, underscores the problem of bullying with a series of television, print and online ads.
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