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Mobile boom means big challenges for Vevo’s global roll-out
Music video
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service
Vevo
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will soon launch in three more western European countries, declaring most online videos will ultimately be viewed on mobile.
But, although the service sees no problem heading to emerging young markets, high costs will keep it out of Germany for the foreseeable future.
“We’re about to launch in France, Spain and Italy,” international VP
Nic Jones
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told
Informa
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Teleco...
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Summary
Music video service Vevo will soon launch in three more western European countries, declaring most online videos will ultimately be viewed on mobile.
Mentioned Topics
Vevo, Sony Music Entertainment, Universal Music Group, Mobile advertising, Abu Dhabi Media Company, Informa, Music video, Nic JonesResources for this article
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