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Digital First? Print First? Both Should Work Together
Let's learn a lesson from the past. When the news first started going digital, that is when it started appearing on the World Wide Web and print saw it as a competitor that would give the product away for free. The digital prophets saw a future in which free wouldn't matter, and said things along the lines of, "If we don't eat our young, someone else will. Read more
Summary
Let's learn a lesson from the past. When the news first started going digital, that is when it started appearing on the World Wide Web and print saw it as a competitor that would give the product away for free. The digital prophets saw a future in which free wouldn't matter, and said things along the lines of, "If we don't eat our young, someone else will.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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