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Mobile ads are booming, with more sales and more investment
UK media outlets have more than doubled their take from mobile advertising over the last year.
Half-year mobile ads revenue boomed by 132 percent year-on-year to £181. 5 million ($290 million), comprising seven percent of all digital advertising outlay, according to new figures from PwC for Internet Advertising Bureau. Read more
Summary
UK media outlets have more than doubled their take from mobile advertising over the last year.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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