Twitter users to direct Mercedes ad campaign

Mercedes will tonight begin a multimillion-pound effort to attract younger drivers with what it claims is the world's first television advertising campaign in which the plot is decided on Twitter Loading... . Read more

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Summary

Mercedes will tonight begin a multimillion-pound effort to attract younger drivers with what it claims is the world's first television advertising campaign in which the plot is decided on Twitter.

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Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
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