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Why Google doesn’t own the next chapter in web ads
Zenith has cut its global ad spend forecast for the year from 4. 3 percent to 3. 8 percent, because a big chunk of Europe is melting down. Read more
Summary
Zenith has cut its global ad spend forecast for the year from 4. 3 percent to 3. 8 percent, because a big chunk of Europe is melting down. However, there is some upside display ads will be growing at a 20 percent clip the next couple years, Zenith says, while paid search will move at 14 percent.
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