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Advertising: Best Global Brands Report Has Coca-Cola on Top and Apple Climbing
The study is the 13th annual Best Global Brands report from
Interbrand
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, a brand consulting company owned by the
Omnicom Group
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. The report ranks what it deems the 100 most valuable brands on criteria that include financial performance, the role the brand plays in influencing the choices made by consumers and the brand’s ability to help its parent’s earnings.
Such measures ought to at...
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Summary
The 13th annual report from Interbrand ranks what it deems the 100 most valuable brands worldwide, and Coca-Cola, Apple, I. B. M. and Google lead the list.
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