ZenithOptimedia cuts global adspend growth forecast to 3.8%

Brand Republic - Media - on 1/10/12
The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North America gathering steam, according to ZenithOptimedia, which has downgraded its forecast for a second time. Read more

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Summary

The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North America gathering steam, according to ZenithOptimedia, which has downgraded its forecast for a second time.

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