What journalists need to know about ‘content marketing’

Shane Snow @ Poynter - TV / Radio - on 28/9/12

by Shane Snow Published Sep. 28, 2012 7:58 am Updated Sep. 28, 2012 8:01 am When a major newspaper suspends a vendor for faking bylines and a bestselling author/journalist g...
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Summary

When a major newspaper suspends a vendor for faking bylines and a bestselling author/journalist goes down in flames over fabricated quotes in the same month, the magnifying glass suddenly focuses inward on an industry meant to expose truth. … Read more.

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Society of Professional Journalists, BuzzFeed, American Society of News Editors, The New York Times, DePauw University, HBO, General Electric, Red Bull, Google, Nelson Poynter, American Express

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What journalists need to know about ‘content marketing’

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