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Promoted Tweets on mobile are achieving more than 40% in terms of engagement
Twitter
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has released some data that provides interesting statistics that give an idea of the kind of performance Promoted Tweets are achieving for advertisers.
Most notably though is how mobile is performing. In one campaign for Volkswagen the best performing Promoted Tweet on mobile received 43. Read more
Summary
Twitter has released some data that provides interesting statistics that give an idea of the kind of performance Promoted Tweets are achieving for advertisers.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
- Journalism, Media and Technology Predictions 2012, by Nic Newman Where is media and technology headed in 2012? Nic Newman's annual assessment of the changing landscape is a must-read guide to the trends that matter.
- The Best of TheMediaBriefing.com July - December 2011 Catch up on some of the best writing on TheMediaBriefing.com in last half of 2011 with our free ebook.
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