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How personalization could help you sell to me
Did you see the scene in Minority Report where the
Tom Cruise
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character is walking through a shopping mall and all the stores are identifying him (by a retina scan, I think) and then delivering custom messages?
A lot of people fear that kind of stuff. They get worried that the local grocery store knows they have a pet cat, or that
Google
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knows which web sites they’ve visited. Read more
Summary
Did you see the scene in Minority Report where the Tom Cruise character is walking through a shopping mall and all the stores are identifying him (by a retina scan, I think) and then delivering custom messages?.
TheMediaBriefing Social