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Hearst Magazines releases a strange and poorly conceived tablet edition for its title Marie Claire, native app is a replica edition with the occasionally reformatted page
It's hard to figure out what the digital publishing strategy Hearst Magazines is employing with the release of the new tablet edition for
Marie Claire
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. The new app delivers a large file for its October issue, but upon opening delivers what looks like a replica edition, but really isn't.
Hearst has a bit of a problem in the App Store with this title anyways. Read more
Summary
It's hard to figure out what the digital publishing strategy Hearst Magazines is employing with the release of the new tablet edition for Marie Claire. The new app delivers a large file for its October issue, but upon opening delivers what looks like a replica edition, but really isn't.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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