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Advertising: Samsung-Apple Fight Moves to the Marketing Arena
Samsung
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’s campaign takes on the iPhone 5 directly, claiming its new Galaxy phone is better. Read more
Summary
Samsung’s campaign takes on the iPhone 5 directly, claiming its new Galaxy phone is better.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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