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The digital newsstand battle: Apple, Google & Amazon make it harder for new and independent publishers to get noticed in their digital newsstands
Any print publisher who sells single copies knows that their is both an art and a science to getting the attention of readers on physical newsstands. Covers are analysed for their ability to grab the reader and make them buy, while newsstand positioning will either encourage or kill single copy sales.
For many fledgling digital publishers, the lure of digital magazines is that they can avoid new...
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Summary
Any print publisher who sells single copies knows that their is both an art and a science to getting the attention of readers on physical newsstands. Covers are analysed for their ability to grab the reader and make them buy, while newsstand positioning will either encourage or kill single copy sales.
Mentioned Topics
iPad, People, iTunes, Apple, Entrepreneur Magazine, Google, The New York Times, Amazon.comResources for this article
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