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Why does Apple avoid keynote live streams? A PR masterstroke.
In 2010, Apple live streamed two keynote events.
Many felt (and hoped) this would signal a change in the company’s approach to live coverage of its infamous product launches.
But no, when the iPad 2 was launched in March 2011, the option had disappeared. Read more
Summary
Many felt (and hoped) this would signal a change in the company’s approach to live coverage of its infamous product launches.
Mentioned Topics
Engadget, Streaming media, iPad, Gizmodo, Apple, Reporter, Steve Jobs, Public RelationsResources for this article
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