Amazon rolls out new Kindles while continuing aggressive pricing strategy; will better Kindle Fire tablets make publishers see the platform as equal to Apple's iOS?

How many times did Jeff Bezos Loading... tout the Android operating system driving his new line of Kindle Fire tablets? About as many times as the word "Android" is mentioned in the online copy selling those tablets on the Amazon. com website. Read more

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Summary

How many times did Jeff Bezos tout the Android operating system driving his new line of Kindle Fire tablets? About as many times as the word "Android" is mentioned in the online copy selling those tablets on the Amazon. com website. In other words, never. In fact, this almost seemed like the point of the Amazon event yesterday, to differentiate the new Kindle Fire from other Android tablets to such an extent that buyers would see it as a complete separate platform – the Kindle Fire is supported by Amazon's app stores while all other Android powered devices are powered by Google Play.

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