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Advertising: Finding the Best-Fitting Bra With Technology’s Help
The retailers are vying to draw women away from in-store fitting rooms and persuade them that it is more convenient and private to use new online tools to find the best-fitting bras.
Proper fit is so central for women that 20,000 of them signed up within 36 hours after True&Co, a San Francisco start-up retailer for intimate apparel, opened its Web site in May. Two former Microsoft e...
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Summary
Online retailers like True&Co and HerRoom, along with some stalwarts like Maidenform, are trying to draw women from in-store fitting rooms to new online tools.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
- Journalism, Media and Technology Predictions 2012, by Nic Newman Where is media and technology headed in 2012? Nic Newman's annual assessment of the changing landscape is a must-read guide to the trends that matter.
- The Best of TheMediaBriefing.com July - December 2011 Catch up on some of the best writing on TheMediaBriefing.com in last half of 2011 with our free ebook.
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