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Why Google bought Frommer's
The news that
Google
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is buying Frommer’s elicited a gut reaction that’s starting to feel familiar: Google is a search company, so what the heck is it doing buying content? The reason Google wants to bring this particular type of content in-house is that search is increasingly about answers — especially on mobile.
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Summary
The news that Google is buying Frommer’s elicited a gut reaction that’s starting to feel familiar: Google is a search company, so what the heck is it doing buying content? The reason Google wants to bring this particular type of content in-house is that search is increasingly about answers — especially on mobile.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
- Journalism, Media and Technology Predictions 2012, by Nic Newman Where is media and technology headed in 2012? Nic Newman's annual assessment of the changing landscape is a must-read guide to the trends that matter.
- The Best of TheMediaBriefing.com July - December 2011 Catch up on some of the best writing on TheMediaBriefing.com in last half of 2011 with our free ebook.
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