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Campaign Spotlight: Pacifico Beer Rides a Social Media Wave in U.S.
Imported into this country for over 20 years, the beer is brewed in Mazatln, Mexico, near the Pacific Coast, and distributed by Crown Imports, a joint venture between
Grupo Modelo
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and
Constellation Brands
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, an alcohol producer, importer and marketer. Crown Imports also distributes Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Victoria beers from Mexico, and imports
Tsingtao
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beer f...
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Summary
Pacifico, imported from Mexico and popular among California surfers, is running its first major national advertising campaign as it broadens its distribution across the United States.
Mentioned Topics
San Francisco Bay Guardian, San Diego CityBeat, The New York Times, Grupo Modelo, Facebook, GSD&M, Los Angeles, Tsingtao Brewery, Constellation Brands, GoogleResources for this article
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