Advertising: J. Crew Wants to Reconnect With Its Base

J. Crew, home of a casual put-together look, is reaching out to its aficionados, with a multimedia campaign that underscores the quality materials in its merchandise. Read more

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Summary

J. Crew, home of a casual put-together look, is reaching out to its aficionados, with a multimedia campaign that underscores the quality materials in its merchandise.

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Resources for this article

Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
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Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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