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Facebook looks to mobile app ads to spur revenue
Facebook
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will allow app makers to pay to promote their apps in the news feed in what could be one way to help solve the company’s mobile monetization problem. Facebook said Tuesday that developers will be able to target a specific audience and set a budget for their ads, which will appear as sponsored apps in a “Try These Apps” unit in a mobile user’s news feed. If a user who doesn’t ...
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Summary
Facebook will allow app makers to pay to promote their apps in the news feed in what could be one way to help solve the company’s mobile monetization problem. Facebook said Tuesday that developers will be able to target a specific audience and set a budget for their ads, which will appear as sponsored apps in a “Try These Apps” unit in a mobile user’s news feed.
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