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Usain Bolt Olympic gold helps lead ITV1 to worst ever single day ratings | TV ratings – 5 August
ITV1
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beaten for first time by
BBC
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3 as share of audience sank to just 4. 8% between 6am on Sunday and 2am on Monday
Usain Bolt
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's gold medal in the London Olympics men's 100 metres final on Sunday night helped condemn ITV1 to its worst ever single day ratings performance, beaten for the first time in the all-day audience share by BBC3. ITV1's share of the audience sank to just 4. Read more
Summary
ITV1 beaten for first time by BBC3 as share of audience sank to just 4. 8% between 6am on Sunday and 2am on Monday.
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