ITV1Loading...productsitv1 beaten for first time by BBCLoading...companiesBBC3 as share of audience sank to just 4. 8% between 6am on Sunday and 2am on MondayUsain BoltLoading...peopleusain-bolt's gold medal in the London Olympics men's 100 metres final on Sunday night helped condemn ITV1 to its worst ever single day ratings performance, beaten for the first time in the all-day audience share by BBC3. ITV1's share of the audience sank to just 4. Read more
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ITV1 beaten for first time by BBC3 as share of audience sank to just 4. 8% between 6am on Sunday and 2am on Monday.