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Time Out must reach a new generation
Going free will not save the listings magazine if it sticks to a format that is now more than 40 years oldTime Out in London is 44 years old, so rather too many of the spirits of the Sixties who first bought it are now over 60. It is, in short, an ageing listings magazine, selling (or being given away) to a pretty elderly audience. Can dropping the £3. Read more
Summary
Going free will not save the listings magazine if it sticks to a format that is now more than 40 years old.
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