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Local Beats Out Global in Agency Identity Crisis
Munshi Ahmed/Bloomberg via
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Think globally, act locally. That’s one interpretation of
Publicis
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Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York.
In short, The Kaplan Thal...
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Summary
Think globally, act locally. That’s one interpretation of Publicis Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York.
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