Lifting the lid on the social brands: how 5 top brands made the cut

Sarah Shearman @ The Wall Blog - on 11/7/12
Headstream’s recent Social Brands 100 study highlighted the brands that have successfully become part of the ‘people’s media’. We’ve looked behind five brands that made the cut. Whatever the size or complexity of a brand, no matter what its business model may be, a core marketing challenge remains how to use social in a compelling and authentic way. Read more

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Summary

Headstream’s recent Social Brands 100 study highlighted the brands that have successfully become part of the ‘people’s media’. We’ve looked behind five brands that made the cut.

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