Read more
Newsletter Subscriptions
If you liked this article you can sign up to receive free weekly newsletters from the site by clicking here
Coke Warms Up Summer With Foursquare and Paul McCartney
Coca-Cola is dialing up its efforts to combine social media with outdoor events, following a successful initiative around a
Paul McCartney
Loading...
concert.
In a goodwill effort dubbed “America Is Your Park” (AIYP) that runs through July 15, Coke is inviting Foursquare users to check in to their favorite local, state or national park. The check-ins equate to votes in a c...
Read more
Read more
Summary
Coca-Cola is dialing up its efforts to combine social media with outdoor events, following a successful initiative around a Paul McCartney concert.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
- Journalism, Media and Technology Predictions 2012, by Nic Newman Where is media and technology headed in 2012? Nic Newman's annual assessment of the changing landscape is a must-read guide to the trends that matter.
- The Best of TheMediaBriefing.com July - December 2011 Catch up on some of the best writing on TheMediaBriefing.com in last half of 2011 with our free ebook.
TheMediaBriefing Social