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AdEx 2011: Online advertising in Europe
AdEx 2011:
Online advertising
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in Europe
June 28, 2012
Despite the continued weak macroeconomic conditions across Europe and globally, Europe? s online advertising market continued to grow double-digit in 2011. Investment in all online formats increased during this period 14. Read more
Summary
Despite the continued weak macroeconomic conditions across Europe and globally, Europe?s online advertising market continued to grow double-digit in 2011. Investment in all online formats increased during this period 14. 5 per cent year-on-year, with paid-for-search leading the surge, closely followed by display. Online growth outperformed the overall advertising market, which excluding online grew at a sluggish 0.
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