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BBC may redefine commercial online efforts
The
BBC
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will soon redefine the scope of its overseas commercial arm, amid growing internal friction between the two wings over online strategy.
paidContent understands the regulating
BBC Trust
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wants to pull
BBC Worldwide
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, which is charged with commercialising BBC output overseas and at home, more closely in to the public-service mothership. CEO John Smith’s position is thought to be under dis...
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Summary
The BBC will soon redefine the scope of its overseas commercial arm, amid growing internal friction between the two wings over online strategy.
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