Australian tailor's PR push hits Cannes for six

MJ Bale, which made suits from the wool of sheep fed on grass from Australian cricket Loading... ground, wins gold prizeA small tailoring company that made suits from the wool of sheep fed on grass from the Australian cricket team's most successful ground has won a top PR award at the Cannes Lions Loading... International Festival of Creativity. MJ Bale, which calls itself the Australian cricket team's smallest sponsor...
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Summary

MJ Bale, which made suits from the wool of sheep fed on grass from Australian cricket ground, wins gold prize.

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