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Familiar, New Faces Vie for AmEx Open
The
American Express
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Open review pits familiar roster players against a trio of newcomers.
The former is represented by incumbent
Crispin Porter + Bogusky
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and Ogilvy & Mather, longtime lead agency on the flagship
AmEx
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brand. Crispin has handled Open since 2007, but Ogilvy helped launch the brand back in 2002 and was the lead shop before Crispin. Read more
Summary
The former is represented by incumbent Crispin Porter + Bogusky and Ogilvy & Mather, longtime lead agency on the flagship AmEx brand. Crispin has handled Open since 2007,but Ogilvy helped launch the brand back in 2002 and was the lead shop before Crispin.
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