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Google hopes AdWords + AdMob can solve the mobile monetization gap
As Kleiner Perkins partner
Mary Meeker
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highlighted recently, there’s a major mobile monetization gap, with eCPMs five times lower on mobile than on the desktop Internet. But
Google
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may be poised to help bridge that gap with the biggest integration of its
AdMob
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acquisition to date. The more than 1 million AdWords advertisers will now be able to extend their campaigns to AdMob’s network of m...
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Summary
As Kleiner Perkins partner Mary Meeker highlighted recently, there’s a major mobile monetization gap, with eCPMs five times lower on mobile than on the desktop Internet. But Google may be poised to help bridge that gap with the biggest integration of its AdMob acquisition to date. The more than 1 million AdWords advertisers will now be able to extend their campaigns to AdMob’s network of more 300,000 mobile apps, which could potentially provide much more demand for mobile ad inventory.
Mentioned Topics
Mobile advertising, Advertising network, App Store, AdMob, Kleiner, Perkins, Caufield and Byers, Google, Mary Meeker, AppleResources for this article
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