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Cygnus Business Media establishes its own take on tablet editions for its B2B titles; newest title to get its own iPad edition is Aircraft Maintenance Technology
One thing that used to drive me crazy about working at B2B media companies was the attitude that every title had to be treated the same, the same website design, the same way of doing things. While the philosophy helped bring new services and products to each title, it also stifled creativity, and limited growth.
Not surprisingly, as most magazine companies begin to create digital tablet edition...
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Summary
One thing that used to drive me crazy about working at B2B media companies was the attitude that every title had to be treated the same, the same website design, the same way of doing things. While the philosophy helped bring new services and products to each title, it also stifled creativity, and limited growth.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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