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Two new developments in digital advertising could have a huge impact on the state of the industry : Google and Local Retail, Microsoft's IE 10 and Do Not Track
I've had two conversations with advertising professionals today that were a combination of fear and anger. One involved a local media pro who couldn't understand why
Google
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could move into local digital advertising, but his own media property couldn't. The other was with a digital advertising exec who wanted to cut the heads off the
Microsoft
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management team, for reasons that will become apparen...
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Summary
I've had two conversations with advertising professionals today that were a combination of fear and anger. One involved a local media pro who couldn't understand why Google could move into local digital advertising, but his own media property couldn't. The other was with a digital advertising exec who wanted to cut the heads off the Microsoft management team, for reasons that will become apparent later in this post.
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