Measuring user engagement on Pinterest

Poynter conducted some data-based analyses to measure how newsrooms are using Pinterest to engage effectively with readers. The digital newsroom Loading... with the highest overall engagement - measured by repin to pin ratio - was PBS. On average, a single pin on PBS was repinned six times. Read more

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Summary

Poynter conducted some data-based analyses to measure how newsrooms are using Pinterest to engage effectively with readers. The digital newsroom with the highest overall engagement - measured by repin to pin ratio - was PBS. On average, a single pin on PBS was repinned six times. Original Story:.

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