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Internet set to overtake TV as most complained-about ad medium
Advertising Standards Authority sees surge of nearly 300% in consumer complaints over digital campaignsThe internet is on the brink of overtaking television as the most complained-about advertising medium in the UK, with the ad regulator recording a surge of almost 300% in the number of consumers registering concerns over digital campaigns to more than 10,000 last year. The Advertising Standards A...
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Summary
The internet is on the brink of overtaking television as the most complained-about advertising medium in the UK, with the ad regulator recording a surge of almost 300% in the number of consumers registering concerns over digital campaigns to more than 10,000 last year.
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