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CBS Halfway to a Super Bowl Sellout
General Motors
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may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on
CBS
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According to CBS Corp. chief financial officer Joseph Ianniello, the network has already sold 50 percent of its available units in Super Bowl XLVII, which is set to kick off in New Orleans on Feb. Read more
Summary
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
- Journalism, Media and Technology Predictions 2012, by Nic Newman Where is media and technology headed in 2012? Nic Newman's annual assessment of the changing landscape is a must-read guide to the trends that matter.
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