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Magazines Are Driving Mobile Search Activity
Steve Smith
Wednesday, May 23, 2012
Forget 2D mobile activation programs and mobile apps or sites. Your readers are already using your print magazines as launching pads to mobile activity whether or not you are providing the programs. According to the latest research of how offline advertising inspires mobile search,
Google
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and
Ipsos
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find that. Read more
Summary
Forget 2D mobile activation programs and mobile apps or sites. Your readers are already using your print magazines as launching pads to mobile activity whether or not you are providing the programs. According to the latest research of how offline advertising inspires mobile search, Google and Ipsos find that. . .
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