Out of the living room, onto the trail

The Living Room War was launched this week—the ferocious bombardment of attack ads that will make turning on a television in an up-for-grabs state like Ohio a high-risk, wear-a-metal-helmet venture for the next 25 weeks until Election Day. But to cover the biggest TV advertising blitz in American political history smartly and to understand its strategic implications, reporters and. . Read more

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Summary

The Living Room War was launched this week—the ferocious bombardment of attack ads that will make turning on a television in an up-for-grabs state like Ohio a high-risk, wear-a-metal-helmet venture for the next 25 weeks until Election Day. But to cover the biggest TV advertising blitz in American political history smartly and to understand its strategic implications, reporters and.

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