Study Says Sundance Is a Publicity Machine, to the Tune of $69 Million

The festival drew 46,000 people to the mountains outside Salt Lake City, among them many members of the news media, who produced 35,224 print and online articles and 2,400 television reports. Read more

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Summary

The festival drew 46,000 people to the mountains outside Salt Lake City, among them many members of the news media, who produced 35,224 print and online articles and 2,400 television reports.

Mentioned Topics

News media, Sundance Group

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