Pinterest Prompts a Startup's Pivot: Meet Curalate, An Analytics Engine For Images

Pinterest’s rocket rise may be slowing, but there are still lots of companies struggling to keep up with the image-sharing site. Apu Gupta wants to help: His Curalate promises to help brands and e-commerce companies track the use of their products on Pinterest, and eventually on other image-focused sites, too. Curalate’s pitch: You need basic information about the way users and potential cus...
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Summary

Pinterest’s rocket rise may be slowing, but there are still lots of companies struggling to keep up with the image-sharing site. Apu Gupta wants to help: His Curalate promises to help brands and e-commerce companies track the use of their products on Pinterest, and eventually on other image-focused sites, too.

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Real Simple, Twitter, Facebook, Time Inc.

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