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Hewlett-Packard Confirms Agency Selection
For once, familiarity bred contentment.
Hewlett-Packard
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, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected
BBDO
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, a roster shop that already creates ads for printers and corporate image efforts, according to sources. Global media spending on the PC assignment is estimated at $120 million. Read more
Summary
Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that already creates ads for printers and corporate image efforts, according to sources. Global media spending on the PC assignment is estimated at $120 million.
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