Read more
Newsletter Subscriptions
If you liked this article you can sign up to receive free weekly newsletters from the site by clicking here
Adaptly launches reach amplification ad product, raises $10.5m
Brands put plenty of time and money behind the content they share on social networks, but only a small percentage of their intended audience may actually ever see it. In fact, at the first
Facebook
Loading...
Marketing Conference in February, Facebook executives said that, on average, content posted to Facebook pages reaches just 16 percent of a brand’s fan base.
But Adaptly, a New York-based startup th...
Read more
Read more
Summary
Brands put plenty of time and money behind the content they share on social networks, but only a small percentage of their intended audience may actually ever see it. In fact, at the first Facebook Marketing Conference in February, Facebook executives said that, on average, content posted to Facebook pages reaches just 16 percent of a brand’s fan base.
TheMediaBriefing Social