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A+E Networks to Hit Market With Updated Lifetime
Mel Berning was carefully rearranging his silverware on the table at a French restaurant in midtown Manhattan last week when he deliberately and specifically broke down the various factors at play in the looming upfront. “This is the problem this year,” he said. “We’re sort of a year ahead of ourselves because there isn’t measurement yet to draw equivalencie...
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Summary
Mel Berning was carefully rearranging his silverware on the table at a French restaurant in midtown Manhattan last week when he deliberately and specifically broke down the various factors at play in the looming upfront. “This is the problem this year,” he said. “We’re sort of a year ahead of ourselves because there isn’t measurement yet to draw equivalencies between online and linear.
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