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Hiscox becomes first UK brand to use AdCastPlus platform
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus, which allows online ads to stay present on the side of a web page, even when a user scrolls down.
Hiscox: uses AdCastPlus format
Klaustech, a digital marketing technology developer, launched the AdCastPlus platform this week and claims it allows online publishers to double their inventory.
The...
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Summary
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus, which allows online ads to stay present on the side of a web page, even when a user scrolls down.
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